If you’ve perused the beer cooler at your local store recently you’ve surely seen Budweiser’s 4th of July cans. Usually I don’t care to imbibe Anheuser Busch products, however, the cans spoke to my patriotism for America and I eventually felt compelled to purchase a six-pack. Budweiser marketing campaign-1, Sportsglutton-0.
Upon returning home, I cracked open a can and after consuming some of the “spirited” beer I thought to myself…”Hey this Budweiser doesn’t taste all that bad.”
Perhaps it was the 95 degree temperature outside and the fact that the beer represented icy cold refreshment, but the impression the beer was leaving compelled me to return to the store and purchase a normally labeled Budweiser can for a taste comparison. To my surprise, when tasted side by side, Budweiser’s 4th of July can actually tasted slightly better than the normally labeled Bud (perhaps slightly less offensive is more accurate). However, reality set in when I checked the all important “Born on Date” on the bottom of each can and learned that the patriotic can was simply 5 days fresher. I guess even heat pasteurized beer tastes better fresher after all.
Obviously this was an epic fail on my part. That said my six-pack Budweiser’s 4th of July cans did assist in keeping me “hydrated” while grilling yesterday and I suppose made me feel slightly more patriotic than I otherwise would have been.
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