Often I prefer having something on in the background while I’m working on the website and lately I’ve been on a Sopranos kick, rewatching a good portion of the series. One thing that I noticed watching this HBO classic is the reoccurring appearance of Ruffino Chianti Classico in various scenes. With its distinctive golden label the wine is easily identifiable and hence brilliant for product placement.
Of course if you see a product enough times the repetition can inevitably convince the mind that there is inherent value in said product making any purchase a “rational one”…or in this case necessary research for Thirsty Thursday. Hence today is all about the 2007 Ruffino Riserva Ducale Chianti Classico (DOCG).
To be honest I was expecting much from Ruffino’s Chianti Classico, as alcoholic product placements rarely live up to the contrived averageness created in my mind. But surprisingly the wine didn’t come close to becoming the next victim of a Thirsty Thursday Fail. Though not exceedingly complex, this dry red wine does have substance and actively engages the palate in a non-offensive way. It may not be exactly worthy of a $25 shelf price, but if you’re looking for a non-miss at a restaurant, have a limited selection of Italian wines to choose from, or just want to live like Tony Soprano then this is wine is for you.
Here’s my complete review:
2007 Ruffino Riserva Ducale Chianti Classico (DOCG)
Pale dark cherry or ruby red in color, the wine nose opens with a pleasant mixture of fruit, tobacco, and white pepper. Medium bodied and dry, the palate expresses notes of cherry, leather, and black tea (in that succession). Finishes short, clean, and dry.
Retails Around $25
- Are you a Soprano’s lover, hater?
- How often do you fall for product placement?
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